Fanatics is set to replace Panini as the sole licensee for FIFA's World Cup collectibles by 2031, following a licensing agreement with the global soccer governing body.
The deal marks a significant expansion for Fanatics into one of the fastest-growing segments of the sports collectibles industry.
The move positions Fanatics to capitalize on the immense popularity of soccer, the world's most-watched sport, and its collectibles market.
However, the company faces ongoing scrutiny over its business practices and market dominance in the broader sports memorabilia sector.
The agreement highlights the growing commercialization of sports collectibles, with FIFA seeking to modernize its licensing strategy to align with digital and physical collectibles trends.
Analysts suggest the deal could influence how other major sports leagues approach their own licensing models.