Indian mango exporters are tapping into diaspora networks to expand their reach for premium varieties like Alphonso and Kesar.
This shift in strategy aims to boost exports by leveraging the purchasing power and cultural preferences of overseas Indian communities.
The move reflects a broader effort to diversify export markets and increase revenue from high-value agricultural products.
The market for Indian mangoes has seen growing interest, particularly in the United States and European markets, where demand for exotic and premium fruits is on the rise.
This development could signal a shift in the agricultural export landscape, with mangoes potentially becoming a more significant contributor to India's trade balance.
The diaspora-driven export model is not without challenges.