Advit Jewels' initial public offering has attracted overwhelming demand, with the issue subscribed 149.23 times as of 2:15 pm on Thursday, the final day of bidding.
The surge represents a significant acceleration in investor appetite, with non-institutional investors leading the charge in the closing hours of the subscription window.
The jump in subscription levels marks a dramatic increase from the 44.16 times reported at the close of the previous day.
This late-day spike highlights the intense retail interest in the Jaipur-based jewellery manufacturer's listing, as individual investors rushed to secure allocations before the bidding window closed.
The IPO had previously seen subscription levels rise to 20.24 times by the end of the second day of bidding.
The company, which priced its shares in a specific range to attract broad-based participation, has clearly resonated with the market, particularly among qualified institutional and non-institutional segments.