British American Tobacco (BAT) is cutting 9,000 jobs globally, a significant escalation in its ongoing restructuring efforts.
The move represents approximately 20% of the company’s total workforce and underscores the intensity of its cost-reduction program as it navigates a challenging regulatory environment.
The latest round of layoffs adds to the 5,500 positions the company has already eliminated in previous restructuring phases.
This brings the total number of jobs cut in the broader transformation drive to 14,500, signaling a decisive shift in BAT’s operational footprint and cost structure.
The restructuring is part of a sweeping cost-reduction program aimed at improving efficiency and freeing up capital for growth in newer product categories.
As traditional cigarette volumes decline due to stricter regulations and changing consumer preferences, BAT is accelerating its pivot toward reduced-risk products and digital health solutions.