Comcast is set to separate its media and technology operations into two independent publicly traded companies through a tax-free spin-off of NBCUniversal and Sky.

The move marks a decisive shift in the conglomerate’s strategy, aiming to unlock value by allowing investors to price the media assets and the broadband infrastructure business separately.

The Financial Times reported the development, noting that the restructuring will create two distinct entities.

The Financial Times reported the development, noting that the restructuring will create two distinct entities.

This separation follows a period of strategic reassessment for the media giant, which has faced pressure to demonstrate clearer growth paths for its content arms amid a shifting advertising and streaming landscape.

The spin-off is part of a broader realignment of Comcast’s portfolio.

Sky, which will be part of the new media entity, has recently agreed on terms to acquire the broadcast and streaming operations of ITV.