Sky has committed to investing £2bn in ITV's studios business over the next five years, a move designed to safeguard the production of major British television franchises as the two companies finalize their merger.
The spending pledge comes as the parties hammer out the final details of the acquisition, with a formal deal announcement expected in July.
The investment is a critical component of the transaction, aimed at preserving the creative output of ITV Studios, which produces globally recognized brands such as Coronation Street and Love Island.
By guaranteeing continued funding for these assets, Sky seeks to alleviate potential regulatory scrutiny regarding the consolidation of the UK media landscape.
The commitment signals an intent to maintain the status quo for popular programming rather than integrating or defunding existing IP.
This development follows reports that Sky has already agreed on terms to acquire ITV's broadcast and streaming operations.