Investment in cryptocurrencies has gained further traction in Switzerland, with nearly one-fifth of the population now holding digital assets.
A new study by the Institute for Financial Services at the Zurich University of Applied Sciences (HSLU) reveals that 18% of respondents currently have exposure to Bitcoin and other cryptocurrencies, marking a two-percentage-point increase from the previous year.
Bitcoin has recently slipped below the critical $60,000 threshold, breaking a support level that had held firm for nearly two years.
The rise in retail participation comes as the broader crypto market faces significant headwinds.
Bitcoin has recently slipped below the critical $60,000 threshold, breaking a support level that had held firm for nearly two years.
The digital asset is currently trading near $59,000, its lowest level since October 2024, signaling renewed volatility and risk aversion among institutional and retail investors alike.
The HSLU research highlights a growing divergence between long-term adoption trends and short-term market performance.