Accor has selected Brazilian financial services firm XP Inc. to distribute its All Signature loyalty subscription program, marking the first time the hotel group’s premium membership tier will be offered outside of traditional hospitality channels.
The partnership was announced during XP’s Expert 2026 conference, signaling a strategic pivot for Accor to reach affluent consumers through financial intermediaries rather than solely through direct hotel bookings.
This move represents a significant expansion of Accor’s All Accor ecosystem, which previously relied on direct customer acquisition.
By leveraging XP’s client base, Accor aims to deepen engagement with high-net-worth individuals who may not be frequent travelers but value exclusive lifestyle benefits.
The collaboration allows XP to offer tangible, non-financial perks to its subscribers, enhancing the value proposition of its wealth management services.
The partnership follows a broader industry trend where hospitality groups are increasingly integrating with financial and lifestyle platforms to drive loyalty.