Alrosa has unveiled a heart-shaped 2.03-carat diamond with a rare lavender hue, adding the stone to its Alrosa Diamond Exclusive collection.
The gem, which was cut from rough mined in Yakutia in 2025, carries an estimated value of $1.585 million, or approximately 125 million rubles.
Richemont, the Geneva-based conglomerate that owns brands such as Cartier and Van Cleef & Arpels, recently reported a 20% year-on-year increase in first-quarter revenue, reaching €6.
The release underscores the miner's strategy to capture value through high-end, branded collectibles rather than relying solely on industrial or standard jewelry-grade output.
By marketing rare colored stones directly, Alrosa aims to insulate a portion of its revenue from the volatility of the broader diamond commodity market.
This move comes as the wider luxury goods sector shows signs of strength.
Richemont, the Geneva-based conglomerate that owns brands such as Cartier and Van Cleef & Arpels, recently reported a 20% year-on-year increase in first-quarter revenue, reaching €6.32 billion.