Ambev is introducing its first protein-enriched beer, launching a non-alcoholic variant under the Spaten brand that contains whey protein and collagen.
The product marks a distinct shift for the Latin American beverage giant, moving beyond traditional flavor or sugar reductions to target the growing functional beverage market.
The release follows a series of product innovations from Ambev aimed at adapting its portfolio to changing consumer preferences.
The company has previously rolled out sugar-free and gluten-free versions of its flagship Skol and Stella Artois brands.
By adding nutritional components to the Spaten line, Ambev is attempting to capture demand from consumers seeking health benefits without fully abandoning the beer category.
This move reflects a broader industry trend where brewers are diversifying into low- and no-alcohol segments to maintain relevance among younger demographics and health-focused drinkers.