BlueStone Jewellery turns profitable in Q1 as revenue surges 49%

The digital-first jeweller posted a net profit for the first time, driven by a 49% jump in retail sales to ₹733 crore and resilient same-store growth despite higher gold duties.

By Handelsavisen Newsroom · Automated 2026-07-20 16:11 UTC · 1 min read

BlueStone Jewellery and Lifestyle Limited has reported its first-ever quarterly net profit, marking a significant milestone for the digital-first jewellery brand.

The company posted a 49% year-on-year increase in retail sales, reaching ₹733 crore in the first quarter of fiscal 2027.

This top-line growth was accompanied by a 39% rise in same-store sales, demonstrating strong consumer demand even as the business navigated higher gold customs duties.

This top-line growth was accompanied by a 39% rise in same-store sales, demonstrating strong consumer demand even as the business navigated higher gold customs duties.

The improved operational efficiency also led to an expansion in EBITDA margins, signaling a shift toward sustainable profitability for the direct-to-consumer retailer.

The results suggest that BlueStone’s omnichannel strategy is gaining traction, allowing it to offset cost pressures from import tariffs through volume growth and pricing power.

Investors are likely to view the transition to profitability as a validation of the company’s business model, which has historically prioritized market share expansion over immediate earnings.