Brigade Group has unveiled Brigade Misty Greens, a new premium residential development in Mysuru, marking a strategic expansion into the southern Indian city's high-end housing market.
The project, developed through a Joint Development Agreement, spans 4.5 acres and carries a projected revenue potential of over ₹300 crore ($36 million).
This launch underscores the developer's continued push into tier-2 cities where demand for luxury housing remains robust despite broader economic headwinds.
The move aligns with a broader trend among India's leading real estate firms, which are increasingly targeting premium segments to offset slower growth in affordable housing.
Prestige Estates Projects, a key competitor, recently launched three new housing developments in the first quarter with a combined revenue potential of ₹12,000 crore, signaling strong industry-wide confidence in sustained demand.
These launches reflect a sector-wide pivot toward higher-margin projects as developers seek to maximize returns in a competitive landscape.