Comcast reported second-quarter earnings on Thursday that highlighted robust performance at its NBCUniversal division, particularly within its television and film segments.

The results arrive as the telecommunications conglomerate advances plans to separate its media operations from its broadband business, a strategic move announced earlier this year that aims to unlock shareholder value by creating two distinct publicly traded companies.

The strength in NBCUniversal’s traditional media units provides a positive backdrop for the upcoming spin-off, suggesting the standalone media entity will begin its independent life with solid operational momentum.

Investors have been closely monitoring how the media arm performs independently of the cash-flow-heavy broadband segment, with this quarter’s data offering early validation of the split’s rationale.

Comcast shares had previously rallied 17% to $27.10 on the Nasdaq, reaching a seven-week high, following the initial confirmation of the split strategy.

That surge reflected market optimism about the potential for focused management and clearer valuation metrics for both the media and broadband businesses once separated.