Cracker Barrel CEO Julie Masino is set to step down next month, ending her tenure at the US restaurant chain nearly a year after a controversial rebranding effort triggered a severe customer backlash.
The company confirmed the leadership change on Monday, noting that Masino will remain with the firm during the transition period.
The executive exit follows a period of significant operational and reputational strain for the business.
Last year, Cracker Barrel announced plans to introduce a simplified logo, a move intended to modernize the brand.
The initiative was quickly reversed after customers protested the changes, leading to a sharp decline in sales that undermined the company's market position.
Masino's departure highlights the risks associated with brand heritage in the traditional dining sector.