Former professional boxer and social activist Dave Letele has moved to take over NZ Muscle, the New Zealand-based supplement company that has recently faced significant operational difficulties.
Letele arrived at the company's premises on Tuesday morning to meet with staff, signaling an immediate effort to stabilize the business and prevent further job losses.
The intervention comes as NZ Muscle grapples with financial strain following a dispute involving a former employee, which has exacerbated the company's challenges.
Letele's involvement marks a high-profile attempt to turn around the firm's fortunes, with the explicit goal of saving the 35 jobs currently at risk.
His background as a social activist suggests a focus on community impact and employee retention as part of the rescue strategy.
This development highlights the fragility of small-to-medium enterprises in the consumer goods sector, where reputational issues can quickly translate into financial distress.