German media outlet Handelsblatt has published a new ranking of DAX40 chief executives based on their public speaking and presentation abilities, signaling a growing emphasis on the performative aspects of corporate leadership.
The report highlights Deutsche Telekom CEO Tim Höttges as a standout performer, noting his use of props and audience engagement techniques to connect with investors and stakeholders.
This focus on stagecraft reflects a broader trend among European executives to enhance their personal brands as part of corporate strategy.
The ranking emerges as leading firms look to boost executive compensation packages to remain competitive in an increasingly international market for top talent.
According to Handelsblatt, the ability to convincingly present a company's vision is becoming a critical skill for CEOs, alongside traditional financial and operational expertise.
The report suggests that investors and employees alike are placing greater value on leaders who can articulate a compelling narrative, particularly in times of economic uncertainty.