UAE telecommunications group e& reported a 9% increase in second-quarter revenue, driven by an expanding customer base across its international markets.

The top-line growth underscores the financial contribution of the group’s recent acquisitions in Serbia and Pakistan, which are now bolstering first-half results as the company diversifies beyond its core UAE operations.

The revenue lift reflects the strategic pivot toward international growth, with the new markets helping to offset any stagnation in the domestic segment.

By successfully integrating these acquisitions, e& is demonstrating the scalability of its business model outside the Gulf region, a key metric for investors assessing the long-term value of its cross-border expansion strategy.

This development adds to a broader trend of regional corporates leveraging M&A to secure market share in emerging economies.

The positive reception of the results highlights the importance of geographic diversification for telecom operators facing saturated home markets.