The European Commission has formally approved the proposed acquisition of German apparel maker Hugo Boss by British retail group Frasers Group, ruling that the transaction does not raise competition concerns within the European Union.

The decision clears the final major regulatory obstacle for the deal, allowing Frasers Group to proceed with integrating the Stuttgart-based fashion house into its portfolio.

The EU antitrust authority determined that the merger would not significantly impede effective competition in any relevant market, citing the distinct positioning of the two companies and the fragmented nature of the premium apparel sector.

Frasers Group, which owns brands including Sports Direct and House of Fraser, has been pursuing the acquisition as part of a broader strategy to expand its presence in the high-end fashion market.

Hugo Boss, known for its tailored suits and premium casual wear, has faced pressure to accelerate growth amid shifting consumer preferences and intense competition from global luxury groups.

The approval follows a period of regulatory scrutiny that had kept the deal in limbo.