The Consumer Council of Fiji has issued a fresh warning to shoppers following a surge in complaints regarding online trading platforms.
Thirty-five formal complaints were lodged against several digital retailers, prompting the regulator to urge heightened caution among consumers engaging in e-commerce transactions.
The alert highlights the persistent risks associated with unverified online marketplaces, particularly those operating on dropshipping models or lacking transparent corporate structures.
While the specific platforms targeted in Fiji have not been detailed in the initial report, the volume of complaints suggests a coordinated pattern of consumer detriment.
This development in the Pacific aligns with a wider international trend of regulatory scrutiny on digital retail fraud.
In recent months, Swiss consumer protection authorities have issued warnings against Hardmeierversand.ch, an online retailer sourcing goods directly from China, after multiple reports of non-delivery and misleading practices.