Flipkart and Netflix have announced a partnership that integrates the streaming service into the e-commerce platform's loyalty program.
Under the new arrangement, Flipkart Plus members can unlock a Netflix Mobile Plan each month by completing four qualifying orders of ₹299 or more within a calendar month.
The initiative aims to drive transaction volume for the retailer while expanding Netflix's subscriber base in a highly competitive market.
The partnership leverages Flipkart's existing user base to lower customer acquisition costs for Netflix.
Customers who are not yet Flipkart Plus members are enrolled automatically after completing 15 orders within 12 months at no extra cost, creating a funnel for both services.
This bundling strategy reflects a broader trend of cross-industry collaborations designed to increase user engagement and retention in saturated digital markets.