Forevermark Diamond Jewellery has inaugurated its 10th retail store in Kolkata, marking a significant expansion into East India.
The new boutique was opened on July 23, with acclaimed filmstar Raima Sen presiding over the inauguration ceremony.
This move signals the brand's intent to deepen its footprint in key metropolitan markets beyond its established strongholds.
The expansion into Kolkata follows a strategic push into South India, where Forevermark opened its first retail store in Bengaluru at the Phoenix Mall of Asia.
That earlier launch was positioned as a critical step in capturing high-traffic commercial hubs in the region.
The current move into East India suggests a coordinated national rollout strategy aimed at increasing brand visibility and retail density across major Indian cities.