Forevermark Diamond Jewellery has inaugurated its first retail store in Bengaluru, marking a strategic expansion into South India.

The new boutique is located at Phoenix Mall of Asia, a high-traffic commercial hub in the city, signaling the brand's intent to capture growing consumer demand in the region.

The pan-India retailer also posted a same-store sales growth of 38%, underscoring the health of the broader market.

The move comes as India's jewellery sector experiences robust momentum.

Recent data from domestic peers indicates strong performance, with Senco Gold reporting a 60% year-on-year revenue increase for the quarter ending June, driven by festive season demand.

The pan-India retailer also posted a same-store sales growth of 38%, underscoring the health of the broader market.

Gold jewellery prices have climbed across India’s leading retail chains, with Tanishq setting the benchmark for 22k gold at Rs 13,320 per gram.