Fusion CX, a global customer experience solutions provider preparing for an initial public offering, has outlined a strategic pivot to significantly increase its exposure to artificial intelligence.
The company aims to grow the share of AI-enabled services in its business to between 20% and 25%, a move designed to capture higher-margin growth in the enterprise technology sector.
To achieve this target, Fusion CX is pursuing both organic development and inorganic growth through overseas acquisitions.
The strategy reflects a broader trend among Indian IT services firms seeking to diversify beyond traditional outsourcing models and integrate advanced AI capabilities into their service offerings.
By expanding its footprint internationally, the company hopes to attract a wider client base and improve its revenue mix ahead of its public listing.
This strategic shift comes as Fusion CX continues to invest heavily in domestic infrastructure.