Gross gaming revenue in the Greek gambling market rose 6.74% in 2025, driven by sustained growth in the online segment.
The regulator’s latest figures indicate that the expansion was largely fueled by specific demographic cohorts, with individuals aged 25-34 and 45-54 participating at rates significantly higher than their share of the general population.
The data highlights a structural shift in consumer behavior, as greater digital familiarity among these age groups has accelerated the migration from land-based to online platforms.
This demographic skew suggests that operators are increasingly reliant on younger and middle-aged adults for revenue growth, a trend that may influence marketing strategies and product development in the coming years.
The revenue increase comes as Greek equity markets navigate a period of profit-taking following a strong first half of the year.
While the gambling sector’s performance offers a positive data point for consumer-facing industries, broader market attention remains focused on a wave of corporate capital raises that have pushed total 2026 issuance to €7.79 billion.