The Indian Ministry of Information and Broadcasting has confirmed that no entities have registered under the Television Ratings Policy, 2026, since its introduction.
Union Minister of State L Murugan disclosed the lack of uptake during a parliamentary session on Friday, highlighting a significant implementation gap in the government's effort to overhaul the country's media measurement landscape.
The new policy was designed to standardize how television viewership is measured and reported, aiming to increase transparency and reduce disputes over advertising rates.
The admission underscores the friction between regulatory intent and industry compliance.
The new policy was designed to standardize how television viewership is measured and reported, aiming to increase transparency and reduce disputes over advertising rates.
However, the absence of any registered entities suggests that broadcasters, advertisers, or measurement firms have yet to engage with the new framework, or are actively delaying compliance.
This development adds to ongoing concerns regarding the effectiveness of India's media regulation.