Indonesian cosmetics companies secured potential transactions worth Rp26.35 billion (approximately US$1.4 million) at the Cosmobeauté Philippines 2026 trade event.
The deals highlight the expanding footprint of Indonesia's beauty sector in neighboring markets, as local brands increasingly target regional distribution channels to offset domestic competition.
The transaction volume, while modest in absolute terms, underscores a strategic shift for Indonesian manufacturers seeking to diversify revenue streams beyond the home market.
Industry observers note that Southeast Asian consumers are showing heightened interest in affordable, locally produced beauty products, creating opportunities for Indonesian exporters to capture market share in countries like the Philippines.
This development aligns with broader efforts by the Indonesian government to boost non-commodity exports and strengthen the creative economy.
Recent policy initiatives have focused on enhancing the global competitiveness of Indonesian handicrafts and consumer goods, including those derived from palm oil by-products.