A growing cohort of investors is moving capital away from standard US-heavy index trackers, seeking exchange-traded funds that deliberately limit exposure to American technology giants.

The shift reflects mounting concern over the extreme concentration in major global benchmarks, where a handful of US firms dominate performance metrics.

The trend is not merely defensive; it is also cost-driven.

Retail and institutional investors are increasingly favoring low-fee structures that offer broad geographical diversification without the premium attached to popular US-centric products.

This repricing of risk preferences suggests that the era of passive, unadjusted global indexing is facing headwinds as concentration risk becomes a primary portfolio constraint.

Previous analysis has highlighted that investors relying on a single MSCI World ETF often end up with portfolios heavily skewed toward US tech, despite the index's global label.