The Kerala Gold and Silver Merchants Association (KGSMA) has formally requested the Bureau of Indian Standards (BIS) to launch an investigation into the circulation of counterfeit hallmarked gold jewellery in the state.
The trade body is seeking legal proceedings against all individuals and organizations involved in these illegal activities, aiming to restore consumer confidence and market integrity.
This regulatory push comes as the association continues to grapple with the broader structural challenges facing the Indian gold market.
KGSMA has previously warned that elevated import duties on precious metals are driving a surge in smuggling and illicit trade, creating a parallel market that undermines legitimate businesses.
The current demand for a BIS probe represents a shift toward enforcement, targeting the quality and authenticity of goods already within the domestic supply chain.
Counterfeit hallmarking poses a significant risk to both consumers and the formal jewellery sector, potentially distorting price signals and eroding trust in certified products.