French underwear brand Le Slip Français began trading on Euronext Paris on Tuesday, marking the company's initial public offering and a strategic bet that European consumers are willing to pay more for locally produced apparel.
The listing comes as the brand positions itself against the dominance of ultra-cheap Chinese fast-fashion giants, most notably Shein, which has reshaped global retail expectations around price and speed.
The IPO represents a significant moment for the French retail sector, which has seen a surge in listing activity recently.
The move aligns with a broader trend of consumer goods companies seeking public market access to fund expansion and brand building.
Blackstone-backed Jersey Mike's also filed for an IPO recently, highlighting a wider appetite for retail listings across different markets.
Le Slip Français faces a challenging competitive landscape.