Marriott International has entered into a major expansion agreement in Egypt, partnering with local developers Misr Italia Properties and People & Places Real Estate Development to construct nine new hotels and resorts.
The deal, valued at LE56 billion, will add more than 1,800 rooms and suites to the country's coastal hospitality infrastructure.
The partnership underscores a broader trend of international hotel groups increasing their footprint in emerging markets as global travel demand stabilizes.
For Marriott, the move represents a significant capital commitment to a region that has seen fluctuating tourism flows in recent years.
The project is expected to enhance the supply of premium accommodation along Egypt's Red Sea and Mediterranean coasts, areas that have been focal points for leisure and business travel.
According to the Egypt Independent, the agreement marks a substantial step in the country's efforts to modernize its tourism sector.