Mulberry chief executive Andre Lawrence has called for the restoration of the VAT-free shopping scheme for overseas visitors, describing the policy as a vital lever for boosting British manufacturing and luxury sales.
Lawrence stated that reinstating the exemption should be a priority for the new Prime Minister, arguing that the measure would directly support jobs across the country's fashion sector.
The VAT-free scheme, which allows non-resident visitors to purchase goods without paying value-added tax, was previously suspended.
The appeal comes as the UK luxury goods market continues to navigate a challenging environment for international tourists.
The VAT-free scheme, which allows non-resident visitors to purchase goods without paying value-added tax, was previously suspended.
Its removal has been cited by industry leaders as a factor dampening spending by high-net-worth travelers, who are key customers for premium British brands.
Lawrence's comments add to a growing chorus of business leaders urging the government to address fiscal policies that impact competitiveness.