Nike’s latest collaboration with Kim Kardashian has drawn sharp criticism from consumers, who have taken to social media to mock the design of the new activewear collection.
The line, which features a tube top and deeply cut string bottoms, has been described by critics as impractical for athletic use, sparking a wave of negative sentiment online.
The controversy emerges at a sensitive time for the sportswear giant.
Nike is currently facing pressure to demonstrate operational recovery after a prominent analyst issued a tough downgrade, signaling that the company has a narrow window to regain investor confidence.
The brand’s ability to connect with its core consumer base remains a key factor in its turnaround efforts.
While the immediate reaction to the Kardashian collection is largely cultural, it underscores the risks Nike faces in its strategy to leverage celebrity partnerships for growth.