Chinese smartphone maker OnePlus is preparing to withdraw from the United States and European markets, according to reports citing internal sources.
The brand, a subsidiary of OPPO, is expected to announce a "fundamental change" in its global strategy in the coming days, signaling a major contraction in its international footprint.
Industry outlets including WinFuture and Wccftech report that the move effectively marks the end of OnePlus as an independent global operator.
While the company has previously denied rumors of a full dissolution, insiders suggest those denials were attempts to manage market sentiment rather than reflections of long-term viability.
The upcoming official statement is expected to confirm the cessation of all operations in these regions.
The retreat comes as the smartphone sector faces intense margin pressure, particularly from volatile memory component pricing.