OR Group has entered into a strategic partnership with Minor Food to significantly expand its non-oil retail operations within the PTT Station network.
The agreement involves rolling out four distinct food and beverage brands across PTT's nationwide station footprint and other commercial properties, with a target of establishing more than 150 new outlets within the year.
This expansion underscores OR Group's ongoing effort to diversify revenue streams beyond traditional fuel sales.
As the Thai energy market matures and fuel consumption growth slows, the company is increasingly relying on high-margin convenience services, food retail, and lifestyle offerings to drive profitability.
The collaboration with Minor Food, a major player in the region's food service sector, provides OR with established brand equity and operational expertise to accelerate this transition.
The move aligns with broader trends in the Asian energy sector, where integrated oil companies are transforming their forecourt stations into lifestyle hubs.