Origin Merchant Partners has agreed to acquire Consensus Consumer, a Boston-based investment bank specializing in consumer-sector mergers and acquisitions.
The transaction marks a significant pivot for the Toronto-headquartered firm, which aims to accelerate its expansion into the U.S. market.
According to reports, the deal will result in the majority of Origin’s business being generated from American clients, fundamentally altering its geographic revenue mix.
The acquisition underscores a broader trend among Canadian financial services firms seeking growth opportunities across the border.
By integrating Consensus Consumer, Origin Merchant Partners gains immediate access to a established U.S. client base and deepens its expertise in the consumer sector, a key area of M&A activity.
The move positions the firm to compete more effectively in the North American advisory landscape, where cross-border deals are increasingly common.