Paul Hastings has established a dedicated sports mergers and acquisitions practice, positioning itself to capture a growing share of transactional work in the sector.
The move reflects a broader trend of specialized legal services expanding to meet the needs of an increasingly active sports investment landscape.
The launch comes as capital deployment in sports-related ventures intensifies.
Recent activity includes Brand Velocity Capital, the private equity firm co-founded by former NFL quarterback Eli Manning, announcing the acquisition of RCX, a youth sports licensing company.
Such deals highlight the shift from traditional sponsorship models to equity-driven investments in sports infrastructure and intellectual property.
Ultra-wealthy investors and family offices are increasingly viewing sports as a viable frontier for capital allocation.