Samsung Electronics has raised the starting price of its new Galaxy Z8 foldable smartphone lineup by $100 compared to the previous generation.
The Galaxy Z Fold8 Ultra and the Galaxy Z Flip8 both carry the higher price tag, marking a notable shift in pricing strategy for the South Korean tech giant's premium devices.
The price hike comes as Samsung cites rising costs for memory chips as a primary driver.
This development underscores the ongoing cost pressures within the semiconductor supply chain, particularly for memory components that are critical to the functionality of foldable displays.
The increase suggests that component cost inflation is beginning to filter down to consumer electronics pricing, potentially impacting margins or demand elasticity.
The timing of the launch is significant, as Samsung positions its updated foldables ahead of Apple's anticipated entry into the foldable smartphone market.