Samsung Electronics is negotiating a multi-hundred-million-euro investment in French artificial intelligence startup Mistral, valuing the company at €20 billion.
The deal would mark a significant expansion for the South Korean tech giant into the generative AI software layer, moving beyond its traditional hardware and chip manufacturing dominance.
The investment aims to bolster Mistral’s position as a leading European alternative to US technology groups.
By backing the Paris-based firm, Samsung seeks to secure access to advanced large language models and integrate them into its broader ecosystem of devices and services.
The move reflects a broader trend of Asian tech conglomerates diversifying their AI portfolios amid intensifying competition with American peers.
This development arrives as Samsung explores other avenues to deepen its global market presence.