Samsung Electronics has increased prices on its updated foldable smartphone lineup, citing rising costs for memory chips.
The South Korean technology leader unveiled a new passport-sized foldable device alongside the price adjustments for two existing models, signaling a shift in pricing strategy as input costs climb.
The pricing adjustment comes as Samsung prepares to raise dynamic random-access memory (DRAM) prices by approximately 20% in the third quarter, according to earlier reports.
The price hikes reflect broader pressures within the semiconductor supply chain.
Samsung is grappling with elevated memory chip expenses, which are directly impacting the bill of materials for its consumer electronics division.
This move underscores the tight coupling between the company's foundry and memory operations and its device manufacturing margins.
The pricing adjustment comes as Samsung prepares to raise dynamic random-access memory (DRAM) prices by approximately 20% in the third quarter, according to earlier reports.