Samsung Electronics has officially launched its next-generation foldable smartphone series, introducing three new devices under the Galaxy Z8 banner.

The lineup includes the flagship Galaxy Z Fold8 Ultra, the standard Galaxy Z Fold8, and the compact Galaxy Z Flip8, each featuring upgraded specifications and design refinements over their predecessors.

Pre-orders for the new devices in India are set to begin later today, marking the start of the commercial rollout in one of the company's key growth markets.

The launch follows a period of strategic pricing adjustments for Samsung's foldable portfolio, as the company has previously cited rising memory chip costs as a driver for higher price points on updated models.

The introduction of the Z8 series underscores Samsung's continued push to expand the addressable market for foldable technology.

By offering a tiered lineup that ranges from the premium Ultra model to the more accessible Flip variant, the company aims to capture both high-end power users and consumers seeking a novel form factor at a lower entry price.