Donald Tang, the executive chairman of Shein, is set to step down from his operational role as the company approaches its initial public offering.

Three sources with direct knowledge of the matter confirmed the leadership change, noting that Tang will retreat to an advisory capacity after overseeing the company’s path to a public listing.

Shein is targeting an initial public offering on the Hong Kong Stock Exchange in September or October, with plans to sell up to 8% of its equity, according to people familiar with the matter.

The move signals a transition in governance as the fast-fashion retailer prepares to face public market scrutiny.

The departure raises questions about the future public profile of founder Sky Xu, who is widely expected to assume a more visible leadership position as the IPO nears completion.

For investors, the shift underscores the company’s effort to align its executive structure with the expectations of public shareholders, particularly ahead of a listing that could value the business at tens of billions of dollars.

Shein is targeting an initial public offering on the Hong Kong Stock Exchange in September or October, with plans to sell up to 8% of its equity, according to people familiar with the matter.