Shell has introduced a new loyalty initiative in Thailand, launching the "Shell V-Power Club" to deepen customer engagement in the region.
The program is integrated into the existing Shell GO+ mobile application, creating a dedicated membership tier for users who purchase the company's premium V-Power fuel.
Members earn points and receive instant discounts at the pump, a move designed to increase retention and average transaction values in a competitive retail market.
The launch underscores Shell's continued push to digitize its downstream operations across Asia.
By leveraging its mobile app ecosystem, the company aims to gather more granular consumer data while offering tangible rewards that incentivize repeat visits.
This strategy aligns with broader industry trends where major oil majors are shifting focus from pure volume growth to customer lifetime value and digital loyalty.