Skroutz, the leading online marketplace in Greece, has launched its Skroutz Plus subscription service in Cyprus.
The expansion brings the platform's loyalty program, which offers reduced shipping costs and other benefits, to the island nation's consumers.
The launch marks a strategic step for the Greek tech firm to deepen its footprint in neighboring markets and capture a larger share of the Cypriot e-commerce landscape.
The introduction of Skroutz Plus in Cyprus comes as the island's digital retail sector continues to mature.
By offering a subscription model that lowers the cost of delivery, Skroutz aims to address a key friction point for online shoppers: high logistics fees.
This strategy mirrors the success of the service in Greece, where it has helped drive user engagement and transaction volume.