Sky and ITV are mounting a coordinated defence of their proposed £1.6 billion merger as UK regulators deepen their probe into the transaction.
The two broadcasters are pushing back against growing concerns that the consolidation of the UK’s television and entertainment sectors could reduce competition and harm consumer choice.
The deal, which involves Sky acquiring ITV’s media and entertainment division, has drawn intense scrutiny from competition authorities.
Regulators are examining whether the combined entity would wield excessive market power, particularly in the lucrative arena of sports broadcasting rights.
Industry observers note that the merger could significantly boost the valuation of Premier League broadcasting rights, potentially altering the competitive landscape for other broadcasters.
Beyond market structure, the transaction faces headwinds regarding workforce stability.