INALSA Home Appliances, the Indian subsidiary of Spain's Taurus Group, is committing ₹50 crore to expand its manufacturing facility in Sonipat, Haryana.
The investment marks a strategic pivot back to local production after a 20-year hiatus, aiming to scale monthly output from 100,000 to 400,000 units.
This move aligns with a broader trend of European industrial capital expanding into India, following recent announcements such as Submer Group’s $2 billion semiconductor investment in Madhya Pradesh.
The company has set a revenue target of ₹500 crore for the Indian market, driven by a focus on premium kitchen appliances such as air fryers and stand mixers, alongside app-connected devices.
Jitendra Chauhan, CEO of INALSA Home Appliances, emphasized that localization and digital commerce are central to the growth strategy.
This move aligns with a broader trend of European industrial capital expanding into India, following recent announcements such as Submer Group’s $2 billion semiconductor investment in Madhya Pradesh.
The expansion signals confidence in India’s growing middle class and demand for premium home goods, despite competitive pressures in the consumer electronics sector.