Stanbic Bank Zimbabwe has pledged US$30 000 over three years to the Pristine Victoria Falls Society (PVFS), strengthening efforts to position the iconic destination as Africa's cleanest city.
In a statement today, PVFS campaign manager, Mr Douglas Musiringofa, said that Victoria Falls must be preserved for future generations, framing conservation as a moral responsibility and community duty.
"Victoria Falls is more than a tourist destination but a symbol of Zimbabwe's natural heritage and global identity," she said.
"Victoria Falls is not inherited from our ancestors but borrowed from our children," Mr Musiringofa said.
"As custodians of one of the seven natural wonders of the world, our greatest responsibility is to protect its beauty, preserve its integrity and keep it pristine for generations to come."
Established in October 2021, PVFS has already made significant strides in promoting sustainable waste management, advancing green destination practices and improving public health in vulnerable communities.
Beyond conservation, the initiative promises healthier communities, stronger tourism and a shared legacy of environmental stewardship.
In this regard, Stanbic Bank marketing specialist for Client Segments, Ms Tendai Rafemoyo, highlighted that the bank's support ties environmental conservation directly to community well‑being, tourism growth and business resilience.
"Victoria Falls is more than a tourist destination but a symbol of Zimbabwe's natural heritage and global identity," she said.
"Our support for PVFS reflects Stanbic Bank's belief that sustainable development is inseparable from community well‑being.
"Through conservation and cleanliness, we are laying the foundation for stronger tourism, thriving businesses and resilient communities.".