Tanishq Natural Diamonds, the premium jewellery arm of India’s largest gold retailer, has partnered with internationally acclaimed couturier Rahul Mishra to launch an exclusive couture collection at Paris Couture Week 2026.
The collaboration, titled the Signature Couture Edit, marks a strategic push by the brand into the high-fashion segment, leveraging Mishra’s global reputation to elevate the profile of natural diamonds in the luxury market.
The move comes as Tanishq’s parent company, Titan Company, continues to navigate a challenging pricing environment in the Indian jewellery market.
Gold jewellery prices have remained volatile, with Tanishq recently setting its benchmark for 22k gold at Rs 13,320 per gram, reflecting broader upward pressure on raw material costs.
By shifting focus toward high-margin diamond and couture segments, the brand aims to diversify revenue streams and reduce reliance on volume-driven gold sales.
This partnership aligns with a broader trend among Indian luxury brands seeking global visibility through fashion week showcases.