Telus Corp. shares tumbled 44% in trading Thursday, marking one of the sharpest single-day declines for a major Canadian telecom in recent memory.

The sell-off followed the company’s announcement of a drastic 55% cut to its quarterly dividend, a move designed to accelerate debt reduction after years of heavy spending on fiber-optic and 5G network infrastructure.

The dividend reduction, implemented under the direction of new CEO Victor Dodig, represents a fundamental shift in the company’s capital allocation strategy.

By prioritizing balance sheet repair over shareholder yield, management is signaling that deleveraging is now the primary corporate objective.

The market’s reaction suggests investors are pricing in a prolonged period of reduced cash returns and heightened financial discipline.

This development follows a broader trend of telecom operators reassessing their growth trajectories amid rising interest rates and saturated market conditions.