The Bear House targets ₹500 crore revenue in FY27, bets on offline expansion

Menswear brand pivots to physical retail as primary growth driver, signaling a broader shift in Indian consumer preferences toward in-store shopping.

By Handelsavisen Newsroom · Automated 2026-07-25 15:03 UTC · 1 min read

The Bear House has set a revenue target of nearly ₹500 crore for fiscal year 2027, driven by a strategic pivot toward offline retail expansion.

The menswear brand is doubling down on its physical store presence, citing sustained consumer preference for in-store apparel shopping as the primary catalyst for this growth trajectory.

This move marks a significant shift for the company, which is positioning brick-and-mortar channels as the core engine for its next phase of expansion.

The focus on omnichannel integration aims to capture the growing demand for tactile retail experiences, even as digital channels remain a key component of its sales mix.

The strategy aligns with broader trends in the Indian retail sector, where several direct-to-consumer brands are increasingly investing in physical footprints to enhance brand visibility and customer engagement.

Competitor DailyObjects, for instance, has also outlined a pivot toward physical retail, targeting ₹400 crore in revenue for FY27, highlighting a sector-wide recognition of the value of offline channels.