Trading 212 has raised the interest rate on its easy-access cash Individual Savings Account (ISA) to 4.67%, taking the lead in the UK retail savings market.
The online broker implemented two rate increases within a single day to secure the top position among major providers.
The move signals intensifying competition for retail deposits as lenders vie for customer loyalty in a high-rate environment.
Trading 212’s new rate sits significantly above the Bank of England’s base rate, reflecting the premium providers are willing to pay to attract and retain cash balances.
This development follows recent aggressive pricing from competitors.
Hargreaves Lansdown recently increased its cash ISA rate to 4.3%, positioning itself as a leading option in the market.